I worked at BK for 4 years. I find this hilarious/annoying. If I was working at BK, I would be super annoyed. The non-alcoholic mimosas are OJ and Sprite. The point of fastfood is that it is fast. The employees have to be able to reproduce the same product over and over, very quickly.
So this is the problem I have with non-alcoholic mimosas. Sprite comes out of the soda fountain. Automatic stop, easy peasy. OJ does not come out of the soda fountain. It comes out of a carton. And there's a recipe. Not so good for the normal lowly educated worker. Unless they put together some pre-made stuff. Which WILL suck. Or kick off a soda fountain tab to add mimosa/OJ, which will still suck for the workers. I spare you the horrible details.
Moving on. This is hilarious because:
"The idea of Mimosas and brunch go hand in hand, and we thought it would be a clever and unique way to enhance our morning beverage offerings."
However, watchdog groups such as Campaign for a Commercial-Free Childhood and the Marin Institute -- which monitors the alcohol industry -- are not as pleased.
"This normalizes to children at a young age the idea that drinking is fine to do, and something we do everywhere," Michele Simon, the institute's research and policy director, told Brandweek.
BAHAHAHAHA. Hilarious. Teach kids early about alcohol. And condoms. Maybe they'll listen and grow up and use both.
We'll see if this idea does well. Read the full article here.
What is the point of driking a mimosa without alc? That's just silly.
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