Brinks Marketing Blows

So, last night, I was chillin' and watching television with Liz. I was making fun of shows like "Intervention" and "One Man Rehab" - if that tells you anything about my state of mind. Amongst all the television shows, this commercial came on for Brinks Home Security System, now Broadshit Security. And Liz and I - true to our business major selfs - starting picking apart the horrible marketing, aka bullshit, that Broadview Security spewed in our faces.

For those of you who didn't watch the video (I hardly ever do on blogs because professors don't take kindly to you sticking in headphones in the middle of class), I will briefly describe. Good looking girl gets walked to the door after a date, she shuts the door, and DUH DUH DUN, her ex kicks in the door and the alarm system goes off. He bolts and she answers the phone with "OHMYEFFINGGOSH MY EX JUST KICKED DOWN THE DOOR" and the operator says "FEAR NOT FAIR MAIDEN, we hath just doth called the po-leece."

Okay, let's start with the biggest, most glaring fault of this commercial. One, the guy didn't go inside with her. Just kidding, she's probably not a whore.

First of all, look at that house. It's a 2 story house with at least 3 bedrooms. No single woman, under the age of 30 normally owns/lives in a house that big by herself, especially with an apparently psycho ex-boyfriend. It's intimidating to have that much space with no boy to fill it.

Second of all, it took her all of 15 seconds to close the door and put her stuff down. Maybe she reset the alarm, maybe. But she's still hanging around the door even though her date has long since driven away? I mean, it must have took him at least 1 minute to put on his seat belt, turn on the lights, back up a little, pull out of the parking space, etc. Did she watch him? Did she just hang around waiting for her ex to come kick in the door?

Third of all, the Ex kicks in the door, hears the alarm, stares at her, and decides to run away. If he went to all that trouble, would he not grab her and force her into the car? It's not like the company has a GPS system on her. Like, you already kicked the door down, now you are in trouble because she saw/knows you. So why don't you just grab her?

Also, she didn't throw the deadbolt down (or else he wouldn't have been able to kick down the door). And what woman who lives alone doesn't do that immediately upon walking in the door. And, how did the security system know the door got kicked in if it wasn't even deadbolted? Oh, and she runs up the stairs to answer the phone (odd) and leaves her back turned towards the stairs where her ex may or may not run up and kill her at any second. Anyway, the whole sequence of events just doesn't quite do it for me.

Interesting side note: My brother has Brinks and he has to deactivate the alarm within 30 seconds or so after they walk in any door with a key or else it goes off. On day, my father was looking for coffee and opened up the basement door thinking it was a closet, the alarm went off at like 5 a.m. - hate alarms.

I'm sure there is a lot more wrong with this commercial (maybe her shoes don't match her purse or something) but I think since the most basic premises have now been throughly thrashed by Liz and I - I think I can call bullshit on this advertisement AND Brookview Security.